Twitter (Broadcasting) vs Facebook (Sharing)
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Twitter is a broadcast medium. Users blast tweets to the world at large. Sometimes these tweets are meaningful, sometimes not. The user’s conceit is that they’re writing something worth reading.
Facebook is a sharing tool. Users proscribe who can view their information. Sometimes it’s shared broadly, sometimes with great specificity. The user’s conceit is that their information is worth protecting.
The “Twitter vs. Facebook” fallacy is getting old. Yes, both services are social web sites. And a Ford F-150 and a Corvette both have four wheels and an engine. The users’ goals are diametrically opposed from one another.
When someone publicly tweets, there is an implicit desire to reach as many people as possible. Twitter best serves its users by doing everything possible to distribute their data; the bus contains the value. As friction increases, savvy users will move to competing broadcast services.
Orders of magnitude more people share than broadcast. Facebook needs to ignore users clamoring for public profiles and continue to kill it distributing data in a secure fashion.
(Length: 171 words)
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