Why social ads don’t work… yet
When we were picking god parents, we heavily leaned toward one couple. Love ‘em to death, but their taste in movies is baaaaad! Ultimately, I couldn’t implicitly approve of someone taking Royse to see Wild Hogs 3: Back in the Saddle. (Don’t worry, I’m not talking about you.)
Just because I’m viewing someone’s profile doesn’t mean that I like the same music, participate in the same activities or even live in the same place. I might just want to sleep with them.
Social ads are simply the least contextually accurate ads on the web, and the eCPMs bear that out.
(Length:100 words)
Loads more reading:
- TechCrunch:How Much Is a Facebook Ad Worth? Lookery “Guarantees” (Drum Roll) 12.5-Cent CPMs
- Lookery: New Guaranteed Payment Program
- Mathew Ingram: GOOG: Social ads — not so much
- techdirt: Surprise, Surprise, Social Networking Ads Suck
- Andrew Chen: Followup to social network monetization
- Venture Chronicles: Social Networking Ads Suck
- Hip Mojo: The Sound of Sucking: Social Networking Advertising
