In my day, data stayed where stuck. And we liked it!
In June 2007, comScore announced they were tracking widgets. Because only flash units were counted, MyBlogLog (with ~65M unique viewers that month, theoretically 3rd on the list) was excluded.
Today, I was shocked to see the Alexa and Compete graphs for MyBlogLog’s post-acquisition traffic. We were constantly growing during my tenure and Todd laid out some pretty explicit (and impressive) numbers on the official blog recently.
It seems that traditional metrics services still haven’t wrapped their minds around a data-portable world. Information wants to be free, but I wouldn’t mind for it to be audited properly along the way 
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