Iteration will save the music industry
Trent Reznor told his record company off last year. Six weeks later, he released a collaboration with Saul Williams online, allowing people to download it for free and asking them to pay $5 if they liked it. He was disappointed with the results. Yet today the new NIN album is online, available for free, along with a variety of other options.
One wonders if we online entrepreneurs suffer a lack of hubris (sure we’ll fail, but whatever) or an excess (I’ll ultimately get it right). Either way, I’m excited to see the experiments that Trent and others roll out next.
(Length: 100 words)
