The odd power of perception
I know a lot of smart people who refuse to fly Southwest Airlines because they believe the “cattle call” slows down boarding. Odd, since Southwest has the fastest turnaround of any air carrier in the US, and I’m guessing the best track record for on-time departures.
So I was surprised this week to see that they’ve added a more granular boarding order to their classic “A / B / C” process. It seemed like boarding took longer.
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In June 2007,
In 
Auren Hoffman wrote recently that “






