Virality, by the numbers
Former Slide PM Yen Lee just blogged about The Four Viral App Objectives (via Dave McClure). It’s a great metrics-based analysis of the factors that contribute to virality. Whether you’re building FB apps or marketing physical goods, this is worthwhile reading.
“Infection duration” just rubs me the wrong way, though. Yes, it’s critical to computing virality, but it implies a focus on the acquisition of users solely for the purpose of acquisition of users. As long as someone is using your app they are infectious. The focus should be on prolonging engagement, not “infection.” Semantic debate? Probably.
(Length: 94 words)
